"While early adopters of AI are still bullish, their competitive advantage may be waning as barriers to adoption continue to fall and more creative use of the technology grows." Those are the words of Deloitte AI Institute Principal Nitin Mittal in the "State of AI in the Enterprise" survey released yesterday. One creative use of AI is its application to video marketing. That use has delivered revenue gains for Duvora, a technology provider that specializes in digital marketing for luxury real estate--worth between $5 million and $30 million. This month Duvora introduced a new AI-driven video platform dedicated to virtual luxury home tours as a way to meet the needs of affluent home buyers in the COVID environment.

According to eMarketer, over 62 percent of internet users around the world will watch digital video content in 2017. Cisco believes that by 2020 video traffic will account for 82 percent of all internet traffic. With numbers like those, video marketers must face the reality of discoverability. How are they supposed to ensure their content gets seen by the right eyes at the right time amidst the ever-growing video landscape? The answer could be in artificial intelligence (AI).